Skip to content

DigElite CRM · Function 4 of 4

One landing page per recipient — via one WordPress site per industry.

Each industry gets its own WordPress page (e.g.
/partner-restaurant/The recipient of a campaign receives a
Link with a tracking code — the CRM personalizes the page via
Shortcodes per request. One page, any number of individual views.

← Back to CRM overview

The idea behind it

One WordPress site per industry — any number of personal views.

You lay one WordPress page per category (Industry) at —
You can choose the slug freely. Place the shortcode on this page.
[nz_crm_partner] for the personal welcome block and
Optional additional shortcodes for personalized content. Which view?
What a visitor sees is decided by the Tracking code
in the URL.

Example URL:
https://digelite.de/en/partner-restaurant/?nzref=ABC123XYZ.
Without ?nzref The visitor sees a generic version of the
Page. With valid ?nzref The personal salutation appears,
the company name and all other fields from the contact record.

How to build a landing page

Three shortcodes — and you're done.

The plugin officially provides these three shortcodes. In your
With the category page built in, they take over all the personalization work:

  • [nz_crm_partner] — large personal welcome block
    including salutation and company name. Will be sent via ?nzref=… filled.
  • [nz_crm_partner field="company"] — Inline value. Permissible
    Fields: first name, last name, company,
    category, location, salutation.
  • [nz_crm_pc field="..." default="..."] — category-specific
    Content modules from "Partner Site Content" (e.g., price list, FAQ block)
    per industry). default This is the fallback without a contact match.
  • [nz_crm_interesse category="restaurant"] — Lead Form
    for anonymous visitors; is ?nzref available, pre-filled and
    automatically assigned to the contact.

The tone (personal/formal) is automatically adopted.
— see Personal approach.
For the multilingual functionality of the site itself, we use TranslatePress or
a comparable plugin (not part of the CRM).

Important — what it doesn't have: Shortcodes such as
[dgc_lp_greeting] or placeholders such as
{landingpage_url} do not exist. In email templates, it is called...
personal link {personal_link} (with click tracking)
or. {landing_link} (without click tracking — for printed material)
and QR codes).

Tracking

Cookie-free. The identifier is the URL.

The tracking uses no cookies. The identifier is the
track_code from the URL parameter — unique per contact, in
Indexed in the CRM database. Click tracking runs as a 302 redirect.
the email links to ?nztrack=, the server
registers the request ("Link clicked on ..."), and redirects to the
actual landing page URL with ?nzref= further.

  • Pseudonym: No fingerprinting, no re-tracking when the link is shared.
  • Opt-out: Contacts can opt out of tracking — via an unsubscribe link in every email (?nzout=).
  • 12-month cleanup: Raw event data is automatically deleted after 12 months.
  • Opening pixels: only as a conscious opt-in, not as the default.
  • The status funnel is forward-only: „Interest" does not overwrite back to „visited" — funnel logic remains consistent.

In the admin panel you will find an activity history for each contact (table).
nz_crm_log): each status change with a timestamp. One
Aggregate report per landing page (Views/unique/time spent) gives
it deliberately not — no heatmap, no session recording,
No tracking without contact reference.

Privacy by Design

No cookies, no external fonts, no CDNs.

Your personal landing page runs on the same WordPress site as the rest of your website.
Website. It uses your existing assets and requires no
external resources — no Google Fonts, no jsDelivr, no Cloudflare CDN.
This makes the cookie banner discussion simple: there is nothing to allow.

If you still choose to integrate external tools (e.g., webinar embed, calendar booking)
If you want to — no problem, but then you're consciously speaking them freely. The default-
The landing page remains free of external links.

Roadmap

What's coming — but isn't in the plugin yet.

So you know what we're delivering today and what we're planning:

  • AI-generated landing page content — automatically generate texts for each recipient. Currently template-based, AI is the roadmap.
  • A/B tests per receiver segment — Today, one variant per template; multi-variant is the roadmap.
  • Conversion funnel reports — Today you can see the visit, later also the path to the conversion.

We communicate these points explicitly so that you now
You don't expect anything that doesn't already exist. Tester feedback flows directly into the
Prioritization.

Ask to see your personal landing page.

In the early access demo you get a link to your own
A custom landing page — as a small sample. You can see directly,
how the concept is received by the recipient.

Request early access

Back to CRM overview ·
Google integration ·
AI search ·
Personal approach